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Featured speaker

Pat Swarthout, Central Lakes College business management instructor, will be a featured speaker at the Congress of Minnesota Resorts spring workshop at the Hampton Inn and Suites South Shore Conference Center, Bemidji, March 28. His presentation, “The Silver Bullet of Building Relationships in Tourism,” asks attendees to consider what may be missing in customer relationships. “If we think about connecting with our guests in a passionate, emotional sense, the silver bullet is there for the taking,” Swarthout said, noting that resorters will take away from the presentation an eagerness to put these strategies to the test at their businesses. For information, contact Swarthout at (218) 855-8093 or email pswartho@clcmn.edu

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