A graphic designer is a creative problem solver who is trained to conceive, plan, and execute a design that communicates a direct message to an audience in an imaginative and visually arresting manner. Effective visual communication requires a graphic designer to communicate ideas and information in ways that will get the attention of and motivate a viewer. Ideas are generated through a design process in which graphic designers research, organize, and interpret the information; define the objectives; originate ideas; and create new visual forms. New and constantly evolving computer and communication technologies further challenge the role of the graphic designer in creating imaginative and clear messages for vastly different audiences. Meeting this challenge requires use of the best media tools for development and delivery of ideas and information: print, photography, packaging, logos, publications, the Internet, film, television, 3D Modeling, and animation.
In the Communication Art and Design Program, students will take visual ideas from initial concept through creative and technical development and, ultimately, to a final form that is ready for production. Various tools are used, from hand tools for illustration to the latest computerized aids. We focus on projects modeled with industry realities, relevant to high-impact, effective communication.
Program Learning Outcomes
Graduates will be able to:
1. Select appropriate software tools to achieve effective design solutions
2. Communicate design concepts at various stages of development using the design process
3. Develop print and multimedia concepts using traditional, computer-based and video design tools
4. Develop and present creative portfolios verbally and in writing to clients
5. Interact with clients, marketing, copy writers, web designers, photographers, and printing companies
6. Demonstrate a respect for diversity of ideas and concepts in a group environment
Students have the opportunity to transfer to Bemidji State University and finish a four-year Bachelor of Arts in Design Technology with an emphasis in Digital Design/Print, Digital Design/Electronic or Exhibit Design.
Common career titles in this field include advertising agency designer, multimedia designer, corporate in-house designer, illustrator, print designer, art director, package designer, poster/billboard designer, website designer, magazine designer, video editor, book designer, 3D modeling and animation consultant/designer, and newspaper designer.
There are many employment opportunities in Minnesota for people in the communication art and design field. The Twin Cities, Duluth, Brainerd, and St. Cloud are some of the hot spots in the area for jobs in this field.