Career Description
A graphic designer is a creative problem solver who is trained to conceive,
plan, and execute a design that communicates a direct message to an audience in
an imaginative and visually arresting manner. Effective visual communication
requires a graphic designer to communicate ideas and information in ways that
will get the attention of and motivate a viewer. Ideas are generated through a
design process in which graphic designers research, organize, and interpret the
information; define the objectives; originate ideas; and create new visual
forms. New and constantly evolving computer and communication technologies
further challenge the role of the graphic designer in creating imaginative and
clear messages for vastly different audiences. Meeting this challenge requires
use of the best media tools for development and delivery of ideas and
information: print, photography, packaging, logos, publications, the Internet,
film, television, 3D Modeling, and animation.
Program Information
In the Communication Art and Design
Program, students will take visual ideas from initial concept through creative
and technical development and, ultimately, to a final form that is ready for
production. Various tools are used, from hand tools for illustration to the
latest computerized aids. We focus on projects modeled with industry realities,
relevant to high-impact, effective communication.
Program Learning Outcomes
Students
will demonstrate an understanding of
graphic design software.
Students will demonstrate alternative solutions to design problems
Students will demonstrate the use of technology within the graphic design
industry.
Students will demonstrate an understanding of the production skills needed in
the graphic design industry.
Students will demonstrate verbal communication skills within a team situation.
Transfer Opportunities
Students have the opportunity to transfer to Bemidji State University and
finish a four-year Bachelor of Arts in Design Technology with an emphasis in
Digital Design/Print, Digital Design/Electronic or Exhibit Design.
Employment Opportunities
There are many employment opportunities
in Minnesota for people in the communication art and design field. The Twin
Cities, Duluth, Brainerd, and St. Cloud are some of the hot spots in the area
for jobs in this field.
Career Titles
Common career titles in this field
include advertising agency designer, multimedia designer, corporate in-house designer,
illustrator, print designer, art director, package designer, poster/billboard designer,
website designer, magazine designer, video editor, book designer, 3D modeling and animation
consultant/designer, and newspaper designer.
Communication Art & Design, AAS - Program Planning Form (pdf)
Communication Art & Design, Diploma - Program Planning Form (pdf)
Media Technology, Diploma - Program Planning Form (pdf)
